Free Twitter eBook Posted Here

Here’s what folks are saying:

“Nonprofit consultant John Haydon has just released an excellent Twitter guide that speaks directly to the needs and interests of small nonprofits. As well as the basic mechanics of setting up an account, customizing your profile, and finding supporters of your cause (or potential supporters) with whom to connect, Twitter Jump Start – The Twitter Guide for Small Non-Profits covers topics of special interest to nonprofits who hope to use Twitter as part of their fundraising strategy.”Rebecca Leaman, Wild Apricot

“I was going to post some bullets on this but then along came fellow blogger and prolific commenter John Haydon with a guide that does ALL THE WORK FOR ME AND YOU.  It’s easy, short and to the point.  If you think bird not technology when you hear the word Tweet, have no fear, this Twitter 101 guide will bring you up to speed.”Katya Andresen, Network for Good

“John has put together a fantastic resource for anyone who wants to learn how to get working quickly and effectively with Twitter. Unlike other Twiter guides I have read, this short ebook gets straight to the point and only shows you the most authentic and ethical techniques, keeping the ‘social’ in social media! I would recommend it to anyone, profits and non-profits alike.”Chris Garrett,

Download it here


Post Secret – 10-4-2008

Sunday Secrets

PostSecret is an ongoing community art project where people
mail in their secrets anonymously on one side of a postcard.

—–Email Message—–
Sent: Sunday, October 05, 2008 4:23 PM
Subject: Twin brother

This is my worst fear, that my husband will sleep with my twin sister if we were to ever divorce. This fear alone will ensure we never divorce.

Web 2.0 explained in video

Women Against Sarah Palin

On Wednesday, September 3, we sent out an email to 40 friends and colleagues asking them to respond to Sarah Palin’s candidacy as Vice President of the United States. They forwarded the letter to their friends across America. To date, we have received more than 60,000 responses from women of all ages and backgrounds. Below are their voices.” – from

Women Against Sarah Palin

10 Practical Uses for Psychological Research in Everyday Life.

From PsyBlog [Photo by Teon Harasymiv]

People love to give each other advice. The web is full to bursting with all types of pseudo-psychological advice about life. The problem is, how much of this is based on real scientific evidence? Well, here on PsyBlog we’ve got the scientific evidence. So here’s my top 10 list of what you can learn practically from the psychological research discussed here recently.

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1. How to detect lies
Lies are extremely difficult to detect. Research shows the average person barely does any better than chance. Part of the reason may be there’s so much misinformation about how to detect lies floating around. Check out exactly how to detect lies.

2. How to make your smile more attractive, more trustworthy and less dominant
This psychology study found that a long-onset smile (0.5s onset) is seen as more authentic and flirtatious than a short-onset smile (0.1s). On top of this, the researchers found long-onset smiles were perceived as more attractive, more trustworthy and less dominant. Head tilting also increased attractiveness and trustworthiness but only if the head was tilted in the right direction.

3. How to persuade others your opinion represents the whole group
If you want to convince others that your opinion is representative of the majority, then just repeat yourself. This surprising psychology study finds that if one person in a group repeats the same opinion three times, it has 90% of the effect of three different people in that group expressing the same opinion.

4. How to have a refreshing holiday
This environmental psychology study suggests that being stuck indoors on vacation can limit mental recuperation. On the other hand, when able to roam outdoors, we can exert ourselves at a favourite sport or simply linger in the park.

5. How to avoid getting scammed
If I had to explain only one thing to someone who knew nothing about psychology, it would be ‘crowd psychology‘. Being aware and watching out for this one fact can improve our lives no end.

6. Using email to persuade
Before sending an email remember that women may not generally be easily persuaded over email because there is less opportunity to form relationships from which attitude changes can be built. Men, however, tend to be less competitive over email and are better able to concentrate on arguments presented, rather than being distracted by seeing the other man as a threat. Discover factors important in using email to persuade.

7. Find out if you’re satisfied with your relationship
Once a relationship has become long-term, although we still talk about love and commitment, in some ways it’s satisfaction that comes to the forefront. Indeed, low satisfaction is an important predictor of relationship breakdown. Read about the behaviours important in relationship satisfaction.

8. Reduce your cholesterol levels
The results from two separate studies demonstrated that after only 25 days, the experimental group who had written affectionate notes, showed a significant reduction in cholesterol. These reductions were seen independently from the effects of general health factors like age, drinking, smoking and so on. According to this early data, affectionate writing can reduce cholesterol levels.

9. How to make friends with self-disclosure
Turning an acquaintance into a good friend can be hard. Whether it’s romantic or platonic, there are endless reasons why people fail to connect and maintain their relationships with each other. Find out how to make that connection with self-disclosure.

10. Impress people with your knowledge of the Top Ten Psychology studies
OK, technically there’s no research into whether knowledge of these studies will really impress other people. But, each of these top ten psychology studies has something to teach us about what is means to be human. And that can’t hurt!

AT&T for President!

If Major Corporations are paying for the next Presidents campaign, how can we possibly end up with a leader that represents the poor and middle class?

From Democracy Now: “Who’s Paying for the Conventions?”

Amy Goodman

The election season is heating up, with back-to-back conventions approaching—the Democrats in Denver followed by the Republicans in St. Paul, Minn. The conventions have become elaborate, expensive marketing events, where the party’s “presumptive” nominee has a coronation with much fanfare, confetti and wall-to-wall media coverage. What people don’t know is the extent to which major corporations fund the conventions, pouring tens of millions of dollars into a little-known loophole in the campaign-finance system.

Stephen Weissman of the nonpartisan Campaign Finance Institute explains the unconventional funding:

“It’s totally prohibited to give unlimited contributions to political parties. It’s totally prohibited for a corporation or a union to just go right into its treasury and give money to political parties. Yet, under an exemption that was created by the Federal Election Commission, which essentially is made up of representatives of the two major parties, all of this money can be given if it’s given through a host committee under the pretense that it’s merely to promote the convention city.”

According to CFI’s new report, “Analysis of Convention Donors,” since the last presidential election, the corporations funding the conventions have spent more than $1.1 billion lobbying the federal government. Add to it the millions they pour into the conventions. Says Weissman: “In return for this money, the parties, through the host committees, offer access to top politicians, to the president, the future president, vice president, cabinet officials, senators, congressmen. They promise these companies who are giving that they will be able to not only get close to these people by hosting receptions, by access to VIP areas, but they’ll actually have meetings with them.”

Disclosure of what corporations are giving is not required until 60 days after each convention, which is essentially Election Day, so there is no time to challenge a candidate on particular corporate donors. Weissman reports that most of the corporations that are giving to the convention “host committees” also have serious business before the federal government. Take AT&T, for example. Glenn Greenwald of recently pointed out that the Democratic conventioneers and registered media in attendance will receive a tote bag prominently emblazoned with the AT&T logo. It’s a perfect metaphor for a much larger gift, the one Democrats and Republicans just gave AT&T and other telecoms: retroactive immunity for spying on U.S. citizens. While Sens. Russ Feingold and Chris Dodd fought the bill, Sen. Barack Obama, until recently a staunch opponent of telecom immunity, reversed his position and supported it, reneging on a pledge to filibuster. Perfect timing.

The conventions are also training grounds for the next generation of elected officials. Many state legislators attend the conventions as delegates, where they marinate in the ways of big-money politics. From the corporate parties to the hospitality suites, they learn that there is nothing to be gained by challenging the status quo.

Obama has sworn off special-interest and lobbying money for his campaign, and he made historic strides in using the Internet to marshal millions of small donors and amass a campaign war chest with $72 million in cash on hand at the end of June. Yet the Denver convention is looking more and more like business as usual. Weissman writes in his report, “Lavish conventions with million-dollar podiums, fancy skyboxes and Broadway production teams are not necessary to the democratic process.”

What is necessary, Weissman says, is stripping soft money out of the convention process: “Congress should pass a law that says no more soft money for these conventions, no corporate treasury, union treasury, no unlimited individual money. Instead, the parties—let’s discard this host-committee fiction—can go out there and ask people to help the convention, but with the same limits where they’re asking people to help them normally.”

“Deep Throat” is said to have told Bob Woodward during Watergate to “follow the money.” It looks as if this summer you need only go to the Democratic and Republican national conventions. It’s time to close this loophole.

UNITY Conference – Race & Media (from democracynow)

Race, Politics and the Media: A Roundtable Discussion from the UNITY Conference

In Chicago, nearly 10,000 journalists of color are gathered for a convention that brings together members of the National Association of Black Journalists, the National Association of Hispanic Journalists, the Asian American Journalists Association and the Native American Journalists Association. It’s organized by UNITY, Journalists of Color, Inc. We host a discussion with Democracy Now! co-host and former president of NAHJ, Juan Gonzalez, and journalists Roberto Lovato and Amy Alexander.


AMY GOODMAN: We turn now to Chicago, where nearly 10,000 journalists of color are gathered for a convention that brings together members of the National Association of Black Journalists, the National Association of Hispanic Journalists, the Asian American Journalists Association and the Native American Journalists Association. It’s organized by UNITY.


UNITY began over twenty years ago in Philadelphia over a conversation between our very own Juan Gonzalez and Will Sutton of the National Association of Black Journalists. The first conference in ’94 in Atlanta drew over 6,000 people, the largest gathering of journalists in US history.


We now host a discussion about race, politics and the media. We’re joined by two guests at the conference: Roberto Lovato, frequent commentator on immigration and Latino politics, writes for New America Media and blogs at WordPress; and Amy Alexander, the Alfred Knobler Journalism Fellow at The Nation Institute, writing a book about race and the media.

Democracy Now! co-host Juan Gonzalez is there, as well, past president of the National Association of Hispanic Journalists. This weekend, he’s being inducted into the National Association of Hispanic Journalists Hall of Fame. It’s a gala this evening in Chicago. First, Juan, congratulations!

JUAN GONZALEZ: Thank you, Amy.

AMY GOODMAN: Well, it’s great to have you all with us. Juan, why don’t you take it away?

JUAN GONZALEZ: Yeah, well, I’d like to start—obviously, this conference, the UNITY conference, comes at a time when there is enormous upheaval in the old-stream media—in newspapers, radio and television—as they’re confronting huge changes, downsizing. Massive layoffs are occurring, and that’s been the big topic of conversation now at this convention.

I’d like to ask, starting with Amy Alexander, your sense of, at this particular juncture, the changes in the industry and how it’s going to affect the coverage of the growing population of people of color in the United States?

AMY ALEXANDER: Well, the picture, so far, is not very encouraging. I mean, in this election year, we’ve already seen the sort of—you know, the downside of a press corps that did not know how to cover Senator Obama, or Senator Clinton, for that matter. You know, there were sort of these narratives that would develop and then take hold, and, you know, it became pretty obvious that not having more people of color on these really high-intensity, high-profile beats created perhaps, you know, more turmoil in terms of the coverage and the stories that would take hold than maybe wouldn’t have been the case otherwise.

JUAN GONZALEZ: But ironically, during the primary campaign at least, you saw for the first time on channels like CNN and even Fox and MSNBC more African American, Latino and women commentators and analysts supposedly than you ever had before.

AMY ALEXANDER: Yeah, but—sure.

JUAN GONZALEZ: But at the level of the local media, which is where most people get their news, you’ve had very little change in the overall composition of the work forces.

AMY ALEXANDER: Except a lot of those individuals were campaign operatives, you know, the Democratic Party analysts and strategists who get grabbed, many of them because they’re in Washington, frankly, and they move in the same circles as the assignment editors and this sort of thing. But the reporters on the beat of either the White House or the—with the major campaigns are not—is not very diverse. That group is not at all diverse.

JUAN GONZALEZ: Roberto, in terms of the impact on, obviously, the big story in America today, the presidential campaign, I remarked at a breakfast on UNITY yesterday morning that my fear is that if Barack Obama is elected president, then on January 21st, 2009, you’ll have this huge chorus of cries going by many people in white America: “You see? Racism is over. There’s no more need for any kind of programs now, because we’ve proven America is no longer racist. We’ve elected a black president.”

ROBERTO LOVATO: Well, first of all, Juan, congratulations to you for your impacts. A lot of us have benefited from yours and the efforts of others. And it’s a great pleasure to see that you’re being honored.

As far as what I call the Obamazation—Obamaization of media in the United States, in other words, talking about—having a lot of more colorful and colored people on the camera, but without talking about race directly and talking about especially working-class black, Latino, Asian and other issues, that’s my big fear right now: with the consolidation of the industry, with the discourse of a post-racial society taking hold with an Obama candidacy, we do run the risk of very—all of the kind of—some of the racist sentiments in the United States being codified and inserted into mainstream discourse even further than it is now.

And so, I think it’s important for gatherings like UNITY, NAHJ, NABJ, all the different groups—they’re more important than ever in many ways, in terms of a reminder to ourselves and to the larger society that, you know, race is an issue in media, and it affects the quality. I mean, you can have a lot of black, Latino, Asian faces, but we need to be concerned about issues more than just about culture necessarily. We need to be concerned about, you know, what’s Obama’s relationship to empire? But we’re not asking those questions.

JUAN GONZALEZ: I think the other thing, too, that has come to the foreground more, at least in this convention, is the issue of the continued concentration of ownership in media companies and the—all of the professional organizations of journalists of color have taken stands now in recent years opposing increased media concentration. NAHJ, I think, is one of the few that’s actually on record continuing to favor net neutrality in the new developing—in the internet, in terms of where the major communications companies and telecoms want to take—eliminate net neutrality. Your sense of how—of the continuing battle over media concentration and the role in communities of color being able—because many of the civil rights organizations now are not siding or not opposing media concentration in the way that they should.

ROBERTO LOVATO: Well, I think that you touch on, I think, one of the issues of our time. But most of us don’t even know what it’s about. It’s the equivalent of, say, controlling the railroads in the industrial age. What happens with the net, the access to the net, if corporations are allowed to control access to the internet, as it’s proposed? We run the risk of, you know, massive—even more massive distinctions between rich and poor. So, you have organizations, major black, Latino and Asian organizations, not really taking a position. And this is in part because of the major corporate funding that they’re getting from Comcast and other major interests that are invested in controlling the internet. So, we really, as individuals and as communities and voters, we need to speak loudly. And this is one where Obama has actually been good on.

JUAN GONZALEZ: Amy, you raised, in a recent article, the contrast between this convention of UNITY, Journalists of Color, and again had—has a lot of media company sponsorships, corporate sponsorships, and another conference that is occurring in Atlanta this week of bloggers, of people of color who are involved in the blogosphere.

AMY ALEXANDER: Yeah. It’s sort of uncanny, you know, that this small group in Atlanta is forming and having its first convention at the same time as UNITY is having its quadrennial. The contrasts are pretty stark, but there are similarities. They—

JUAN GONZALEZ: And that conference is called…?

AMY ALEXANDER: It’s called “Blogging While Brown.” And the organizers of Blogging While Brown described to me, you know, their reasons for forming this group, this association, and why they felt it was important to have a meeting in one place, in one time, sharing of ideas, talking about strategies, training opportunities among bloggers of color. And those are the same reasons why black journalists and Latino journalists formed their respective organizations, you know, thirty and forty years ago.

So it just sort of was an indication to me of what you might say the ascent of the blogosphere, I think, that even though bloggers are—you know, it’s a sort of nascent—it’s very early yet, in terms of whether or not blogging sites as vehicles for providing news, as platforms for providing news, we don’t really know how that’s going to shake out, in terms of their ability to provide comprehensive coverage. And yet, already you’re seeing that among this community of bloggers, many of them feel a need to form sort of these protective organizations, because they feel—

AMY GOODMAN: Amy, Juan and Roberto, I want to thank you very much for joining us. That brings us to the end of the broadcast. And, Juan, I just want to say congratulations again. Again, Juan Gonzalez—

JUAN GONZALEZ: Thank you, Amy.

AMY GOODMAN: —tonight being inducted into the National Association of Hispanic Journalists Hall of Fame at the meeting of the largest meeting of journalists in this country. It’s UNITY, and it’s happening in Chicago.